So, I got asked this question.
This guy was like, "Hey,.
He DM'd me. He goes, "Sean, big fan.
Um.
What the whatever the next sentence you type to me, I'm going to do it or I'll die trying."
And I was like, "Okay." And then he's like he's like, "I'm going to get to $10,000.
A month of passive passive income profits after, you know, and you know, I'm thinking either A, I start a newsletter.
B, I do this other thing."
And this it was like all like kind of like stuff we do either stuff we do or like topics we talk.
About like e-commerce,.
Newsletter, or this other thing. Which one do you think is going to get me there the fastest or the best?
Like which one's the best path?
And I was like, "I don't know, dude.
Those all seem pretty hard to get to 10K a month.
Like, you know,.
If I heard if I wanted if your goal is really 10K a month,.
You know, I don't know. A job will probably get you there.
But if you let's take that off the table for a second.
Let's assume you don't want a job or you you don't have maybe the degree to get a six-figure job.
I was like, "I would just do a productized service."
Dude, Sean, so here's the deal.
We are officially.
More.
We're we're popular enough that you have to get your podcast set up right.
So, what I'm going to do is I talked to Ben.
We're having someone come to your house and my house.
And they're going to put a two-camera.
Setup.
So, they're going to like cut back and forth.
But you've got to make that room and they're they'll help you, but you're going to have to make that room look.
Good and it's got it's going to be ready every time.
Dude, that's great. Um also.
Related to that, I found a new house that I might move into that's way nicer.
And I was like uh my main motivation.
Was.
To make this podcast look better.
I was like, "You know, I kind of look like a scrub on this podcast.
Like, you know, like right now, I don't have my haircut, don't have my beard trimmed, don't have my my room nice."
I was like, "If 100,000.
Plus people.
Consume this every time, like.
I would never go out in front of a stadium like this.
Right. I wouldn't even let three friends come to my house and look at my office like this.
Why do I let 100,000 people see the office see see the recording studio like this?
Simply for convenience. But.
Uh there's that. Also, I found on uh have you ever used Peerspace?
It's like a uh Airbnb for rentals that are not houses like not necessarily houses to stay in.
It's like just for a a venue.
And there's a a place near me for 75 bucks an hour for recording podcast.
That's like a two-camera setup with a sick couch and stuff like that.
It'd be great for in-person stuff.
But if we're not in person, you know, it's just me sitting on a giant couch.
I'm going to do it. I'll come out there and we'll finally do it.
Ben wanted me to come out there, but I didn't want to fly.
But whatever, I'll do it. I was talking to HubSpot or someone and I was saying like, "Hey, yeah, give us budget.
To make our studio nice cuz we're like the lowest maintenance people you have."
I was like, "For example, 2 weeks ago Sean recorded a podcast with literally just one AirPod because he didn't have a.
Mic and the other AirPod ran out of batteries."
So, he just used his AirPod and his laptop.
So, like I think we're due.
We we're owed one.
That's hilarious.
Um also.
Um what was I going to say?
Oh, there's this guy.
I wish I could give my shout-out.
I don't know what his name is, but I kind of want to steal his idea.
So, this guy has this course.
It's an on-demand course.
That is only about how to make your video camera go from like a before to an after.
And I was like, "Oh, this is the smartest course I've ever seen."
And I don't think.
Ben, you know his name? Yeah, his name is Kevin Shen.
Kevin Shen, yeah. Actually, I shouldn't shout out bleep that out.
I'm going to make it my own competitor course.
So, bleep this guy out. I'm not going to copy him.
No, but I I really shouldn't do that.
Sucks, dude. It's like it's like a fat person giving a course on how to lose weight.
I'm the before story. Just wait until you see my after.
The way before story.
Seriously, we all know. There's the way before, there's the before, and then there's the after.
I'm currently in a before. You should The way before was the one AirPod.
Recording on no microphone with no light.
Uh yeah.
And we're going to we're going to I'm going to do the after and then I'm just going to turn that into.
A it's a 1-hour.
Thing and it just says, "Here's the thing to buy."
And then cuz here's the problem.
I've watched a bunch of these YouTube tutorials and they're like, "Oh, yeah, yeah, go get the Sony A5 or you can.
Get the A6 or you can get the D340."
And it's like, "All right, well, dude, which one?"
And then you buy it and they're like, "Yeah, just connect it to your computer and then okay, so you know, it.
Looks good." And I was like, "Yeah, but you like there was like seven things in between there that like everything went.
Wrong."
And they're like, "Okay, you know, you want to There's one guy who's like, you know, the There's some people who show.
You how to put your lights up or whatever.
But dude, this is the new um.
Like your webcam is the new.
Face. Like.
The new business suit. It's basically.
Yeah, it's your suit. It's like what people see.
Like this one time this guy told me he goes,.
He goes, "Yeah, dude, I I he's like I spent he's like I got got to get my haircut.
I'm And I was like, "How much do you spend on your haircut?"
Cuz I was like I can't He has nice hair and I was like he kind of made it sound like a.
Big deal. Like I can't do anything today.
I got to go get my haircut.
And I was like, "I just kind of like,.
You know, it's like in the middle of another task I'm getting my haircut."
Like that's kind of how I I roll.
Like if the Great Clips just so happens to be in the mall that you're at.
Yeah, exactly. Like which Supercuts do you go to?
And he was like he was like, "Yeah, you know, I go to this one place.
She's been cutting my hair for years.
I go I have a standing appointment and I blah blah blah."
I was like, "Damn, dude, you're like really into your hair."
He goes, "Your hair is like half of your face."
I was like, "Oh, shit."
So true.
Yeah, but you're not into the other half either.
So, it's all good.
Right? Like.
You don't moisturize or anything.
I was like, "Damn, he's right.
I'm just leaving 50%.
Up to Supercuts."
That ain't right.
Like good hair is like an extra 2 inches of height as far as I can tell that goes.
So, anyways, Dude, Um speaking of being about anything.
Speaking of being really good-looking, did you see the tweet that happened today?
So,.
This woman.
This like good-looking woman and her good-looking husband.
DM'd she's married, dude. Back off.
They're both handsome.
They're They're They're They're a beautiful couple.
And they She sent me this message basically and I shared the the screenshots on Twitter.
But basically,.
A year ago you tweeted something.
I sent you the tweet. I actually forget what Do you Do you remember what it was?
No, I I didn't see the tweet.
What was the original tweet? Should be Is it interesting?
Does it matter? Uh she said it was like really cringe that she even replied to it in the first place.
But here, I'll pull it up.
So, basically.
Uh you said um.
"I have zero interest in buying a fancy car.
You know what I want? A personal in-house chef.
I can't think of a better way to spend money on than a chef.
How do I start one How do I start getting one next week?"
And she replied like, "Hey, hire me.
I'm a chef, but I've got about 32 other skills.
Uh whatever." And this guy DM'd her and she said that they were just talking about like I guess the chef business.
Or something like that. Uh.
Yeah, I mean, it was clear what was going on in the get-go.
But he like she sent she She sent me the first message and it just They were just like talking and shooting.
The He's like He's like, "Hey, whatever the thing you were talking about, I'm super interested.
Tell me more about whatever that was."
Well, and he's from He's from Indiana and she's from Ireland.
And so, she's in Europe, he's in America, and they start talking back and forth in the DMs.
Then they get on a call and she said they hit it off and after 2 weeks of just constant calls, he.
Booked a flight to Europe and for 2 weeks they they like had this great time.
And then now a year later, so they're she moved to America.
It's been a year about since that tweet.
They're getting married in a couple months.
And it was all because she said that she listened to MFM and read The Hustle.
She started listening to this. She started commenting on your stuff and my stuff.
He noticed that and then they like I think his in was like talking about like the pod and like, "Oh, you.
Like them, too?" And it totally worked.
She sent me a picture of that They're They're both I mean, they're both 10s.
It's a good-looking couple. So,.
Our new tagline is MFM.
Getting you paid and laid.
Yeah, there you go. Yeah, and I am sure all of our listeners are as good-looking as them.
Yeah, I don't think so. But they uh.
They They They did a good job.
But I was I was showing this to my mom and I'm like, "See now, it's not just neck beards that listen.
To this. Like it's actually like, you know, like real people who like shower and stuff."
But it looks good. I'm happy for these people.
So, shout-out to them.
Maybe we should do a date night every 9 months.
And we should just bring together listeners and it's just be dating.
And let's just see what happens.
It's going to be like Like right?
Like Like, you know, Greg and Steve.
Everyone's going to be named like Chris and Tucker.
Like it's going to be all guys.
Like So,.
So, only come if you're looking for a man.
Yeah, you you.
Yeah, exactly.
That's it. We got the tagline, too.
So, it's perfect.
Um That is a pretty cool moment there.
I'm glad that that happened. That's kind of crazy that that happened.
And uh but Ben, uh producer Ben, young producer Ben, we need.
Your story. Did you do anything bold when you met your wife?
Did you do like this guy I was pretty bold move, right?
Slide into the DMs,.
Figure out some excuse to call each other every day, then book a flight, go over there, and fall in love, get.
Married. That's kind of amazing. Did you either of you guys do any bold moves?
Uh we were set up on a blind date and it was my boss at the time, CEO of my actually my.
Boss's boss's boss, CEO of the company I was working for.
Um I ran into him one night and he was like, "Oh, do you know Katie Jowers?
You have to take her out."
And so, he sent a text to both of us that was like it sounded like a work email.
He was like, "Katie, I have CC'd Ben here.
He's a great employee and will take you on a nice date."
And I was like, "All right, well, I guess I'm locked in."
Why did he know that you should take her out on a date?
Well, you got it. Was she Mormon, too?
Yeah, yeah. This was Utah. So, we're all Mormon.
Everyone in the story is Mormon.
Tall is she?
She's 5'11". That's why. He's like, "You guys are both big tall white Mormons.
You should uh procreate."
Again, you're describing everyone in the state of Utah, though.
Like the whole population is tall white Mormons.
You said it like it was a movie twist.
You're like, but here's the thing.
I'm Mormon. She was Mormon. Every person in the story was Mormon.
It's like the end of the Sixth Sense.
It's like he was ghost and I'm a ghost with this whole thing.
It's a whole movie about ghosts.
That's awesome. Um so no no no no great DM.
Sorry.
Dude, all right. I have something I have something interesting that I saw Sean.
I posted a link to the subreddit.
To to this Reddit post that I saw right before I logged into this.
Uh to to the podcast and I linked it to you.
So basically there's this subreddit called Fat Fire that I like.
I've sent it to you and every once in a while you get these amazing stories about people because they reveal like.
Their income and things like that.
And I've been following this lawyer.
He's a 38-year-old.
What Fat Fire is. Yeah, so Fat Fire is what Fat Fire is.
So Fat Fire stands for Financially Independent Retired Early.
Traditionally.
It's like a movement of people who want to save like 500,000 to a million dollars and live off of like.
30 or 40,000 dollars a year.
That's not exactly what it means, but that's like traditionally like what the stereotype.
Fat Fire means you want to retire in early and be financially independent, but you want to be doing it fat.
So you want to like, you know, save like 20 million dollars or something like that.
So you want to start a company, sell it and retire.
And so it's people who want to retire while they're young and.
Do it by still living living lavishly.
And it sounds douchey, but it's actually quite interesting.
It's all like entrepreneurs, bankers, tech people who like work at a It's just like rich people and which is always fun.
To like be voyeuristic.
And so there's this guy, he's a 38-year-old.
Personal injury lawyer.
And for the past 4 years he's given an update every couple of years and he explains everything that's going on in.
His business.
And so his background is basically that he was a normal he went to a good school and then worked at one.
Of the big law firms which is like something that you like grind for 80 hours a week and hopefully climb your.
Way up and eventually you make a million dollars a year after 10 or 15 years, but it's kind of boring and.
You're like kind of like the your boss's for a long time and it just kind of sucks.
And so he goes, you know what?
Screw this. A friend of his got hurt and he goes, "Hey, I'll represent you.
Uh just pay me whatever's fair."
And then he did and he won and then a few other people started coming to him just word of mouth.
And so he was doing this in the evenings.
While he was still working his main job.
And after a year he quit to do his own thing.
That's when his income from his moonlighting became bigger than his normal thing.
So fast forward now, I believe it's been about 8 years since he's been doing this.
So 2014 to 2022.
And he's listed out his income as well of his net worth breaking it down by assets for every single year.
So in year one it was 300,000.
Dollars, two 600,000,.
800,000,.
1.2 million, 3 million, 5.6.
Million, 6 million, 6 million, and this year so far 3.3 and it's going to be 8 million this year.
And that's personal income. Basically.
He he has these posts where he breaks down exactly how his businesses work, what his current plan is, what his growth.
Challenges are, what his marketing is.
And basically he's got like five attorneys that work for him and he slowly built up to that.
He gets a little bit of cut of all that they have.
They have 300 cases that they do a year.
He talks about growth challenges which is that they're struggling with a CRM.
They don't have a CRM. Everything's done manually manually and it's a lot of work.
And one of his goals is goals is to automate a lot of stuff, but it's incredibly fascinating for two reasons.
One,.
This is a sick business, right?
Like it's like I just a 37-year-old.
Smart person, but he doesn't seem like that particularly.
Extraordinary, but he's like killing it now.
He says that his net worth is currently 5.8 million dollars.
Um and his kids have a trust fund of 1.7 million.
And then secondly,.
Why this is cool for a couple reasons.
One, Alex Hormozi had this business Alex Hormozi was a guest here.
He had this business called Gym Launch where he basically worked with gyms where he they you paid him 20 or 30,000.
Dollars and he set up your whole CRM.
And he set up all the automated emails for onboarding and just kind of set up the automation flow.
Someone should do that for these personal injury attorneys.
This is awesome. They have way more money than gyms and there's probably just as many of them.
I I have no idea, but probably.
I don't know. What do you think about this post?
It's pretty cool, right?
I can't find this client info.
Have you heard of HubSpot?
HubSpot is a CRM platform, so it shares its data across every application.
Every team can stay aligned. No out-of-sync spreadsheets or dueling databases.
HubSpot, grow better.
This is great. I don't go on Fat Fire as much as you do.
I do it from time to time, but I don't like I don't know.
I need to like add it to my feed or whatever.
But yeah, this is great. 38 years old, 15 million dollar 15 million dollar net worth, not mine.
Uh so 15.8.
Uh and then the 6 million in annual income is actually the more stunning part.
Like I'm not surprised that a lawyer at 40 can have 15 million in in net worth.
It's the 6 million in annual income that's sort of like stunning which makes me want to understand.
This personal injury lawyer business better.
Like he says like, you know, I do no marketing.
I basically just hand out business cards plus I get referrals from my existing clients.
Um but that is a ton.
That is a ton of like take home from your.
Like your legal practice. I don't think that's common.
So I wonder what he's doing that's uncommon.
Like he talks about.
Look, these cases basically like.
You know, it's not about more cases.
Like 300 cases could end up being worth more than 3,000 cases because.
You you know, you get paid based on the outcome, you know, the the profits of the of the cases, but Man,.
I think that's kind of weird.
Like isn't No, I don't think that's So this guy's in Southern California, so maybe he's in San Diego.
So it's a pretty big city, but I think if you look at the top 20 cities.
In America,.
If you look at the billboards, it's always personal injury uh lawyers.
And there's this one guy in um in Austin.
And Austin's like a top 15 city maybe.
And he says that his earnings are I I forget exactly what it says his earnings are, but I looked him up.
On Instagram and he's got a collection of like 15 Ferraris.
He was in the newspaper because he had a birthday party for his daughter or for himself and he had like Rod.
Stewart or someone crazy. He spent like 3 million on that.
And they talked about his home and he was donating checks for two or three million dollars.
And that was in Austin.
Uh his name was Thomas, I think.
Something Thomas. And.
I think I know a personal injury attorney in St.
Louis.
And he's got a mansion in Miami.
He's got a place in St.
Louis where we're from. I mean, I think some of these guys could.
Could really roll in it and be netting 10 or 20 a year.
Yeah, this this is it's wild.
And I like that idea of the the the gym launch for X.
I think you're right with lawyers.
Like I see this right now.
My my father-in-law has senior living facilities.
And he's always like, you know, I'm like, "How's biz?"
And he's like, "Oh, it's good or it's bad."
But his always just like.
You know, we have a a 64-bed.
Facility. And every bed in the facility still like let's say.
This like a a senior living.
Care center. So basically what he does, his model is like he'll buy one.
So say it has 32 beds, but it's permitted for up to.
Up to 80.
And this is the current owner like doesn't really have the motivation or the construction experience and so he'll he just looks.
For that first. He's like, "All right.
You have a good business and I can expand I can just double the number of beds which will double the net.
Income of this roughly which will double the value of this property.
So if I'm buying it for four, this will be worth eight to 10 by the time I'm done with it and.
I got to put in 2 million in construction."
Just round numbers just for for argument's sake.
Then he has a a management company that will actually like run the thing cuz I'm like, "Dude, do you know how.
To run a senior living facility?
Like isn't that hard and weird?"
And he's like, "Well, like I don't go there.
Like I I hired this I found one really good property management company and they run all my properties."
And I was like, "Wow, okay."
He's like, "Yeah, she's been doing this for 30 years.
That's what she does." And like she you know, she gets a cut.
And then the other thing he was saying he was like, "You know, it's all about occupancy, right?
Just like any hospitality type of business.
You know, every bed they pay us on average let's say 6 to 8,000 dollars per month."
So you know, if we just get like four more bookings, you know, these are that adds an extra whatever, you know,.
30,000 dollars a month or whatever to our.
To our revenue which is which is great.
And so he what he'll do is I'm like, so every time I ask him how's business going?
He's just like, "Oh, it's good.
We lost two clients.
You know, we're we're going to we're going to place another one today."
And I'm like.
I'm like, "How do you get clients?"
And he's basically like, "Oh, you know, we kind of like she networks with the hospitals.
They know her, so they send her some people."
I'm like, "Do you advertise at all?"
He's like, "No. How do I do that?"
And I was like, "Oh shit."
I was like Like if somebody Google searches like, you know, senior living.
Near me and like your your city name.
Like do you come up?" He's like, "No."
And there's like these aggregators like these search engines that they like they SEO ranked to the top.
Um but.
I was like, I feel like if you just did like.
Dude, I knew a guy who owned one of those search engines and he was making a couple million bucks a year.
And basically he would come up on top on Google and then sell the lead for 200 dollars to your your guy.
And he would buy that lead and then hopefully close them to make 8,000 a month.
Exactly. And so I was like, you should either be buying these leads, you should set up some referral system,.
You should take you know, local newspaper ads, local magazines,.
Like you know, I don't know.
You've got to do something on the marketing side.
And he's just like.
I don't know that I Basically he looks at marketing the way I would look at what he says which is, well.
Like just do a renovation and like take it from 32 beds to 64 beds and then get the permits for the.
Memory care from the city and then do this and that.
It's like What? Like I I got to read this manual and figure out like what color the elevator buttons need to.
Be? Like I'm out. I I just can't do this.
I'm I fail. And like that's what.
Dude set up a Google AdWords account like feels like to him.
And so I think there's that arbitrage which is basically how many people are there that are injury lawyers, senior living centers,.
Pool construction companies.
That just simply don't know digital marketing and like can you build a lead or a lead gen business or go like.
Consult and help them and like take a share of the increase in revenue like Jim Launch?
It just seems like that is one of.
Like um that is one of the easiest ways to do it.
So I got asked this question.
This guy was like, "Hey."
What the whatever the next sentence you type to me, I'm going to do it or I'll die trying.
And I was like, okay. And then he's like, he's like, I'm going to get to $10,000.
A month of passive uh passive income profits after, you know, and you know, I'm thinking either A, I start a newsletter.
B, I do this other thing.
Newsletter or this other thing. Which one do you think is going to get me there the fastest or the best?
And I was like, I don't know, dude.
These all seem pretty hard to get to 10K a month.
But if let's take that off the table for a second.
I was like, I would just do a productized service.
He's like, what's that mean? I was like, okay, even just skip productize.
Just a service. I was like, you know, totally.
Basically, find one niche of a business.
And figure out how what you can do that helps them make more money.
So I was like, maybe it's just email marketing services for e-commerce companies.
Maybe it's lead gen for pool construction companies.
Maybe it's um you know, this.
It's like, you know, the the gym launch playbook where it's like, yeah, I'll just do sales calls for you and like.
I'll help you close X, you know, new customers every month.
Or,.
You know, I'll make your website convert 1% better,.
You know, through a series of experiments and you pay me a flat fee.
For for a grand a month.
And like that 1% for you is going to be worth at least 10x more than that.
You know, these are the simplest things.
I was like, and then what do you do?
How do you get clients? Like, let's assume you don't have any money.
You create content.
That just talks about like, for example, if you're doing conversion rate optimization for an e-commerce store, you just post.
"Check out what these guys do in their add to cart, you know, in their cart shopping cart that improve improves conversion.
By 8%. Check out what these guys do with their email pop-up.
Check out what these guys do with their checkout buttons.
And we did this change and this change this percent."
Or like, "Here's a collection of the best,.
You know, whatever uh designs for landing pages."
And people will see that and they'll be like, "Oh, yeah, that's smart."
And they'll One time you do it, they'll be like, "Huh, that's smart."
The second time they'll be like, "Hm, those are smart."
Third time you do it, they'll be like, "He's smart.
Let me just hire this guy."
Uh like I just want this problem solved.
And like you could do that and you can get to 10, 20, 30K a month of profit.
And that is a way better path than like I think what most people.
Think about doing instead.
Yeah, and also I hate that question because.
I get that all the time, too.
I'm like, I don't know, man.
What are you good at? Like, I I you know, I I don't know.
Like, go play in the NBA.
Like, I I I.
I have to know like what your attributes are.
I hate that question. I'm just like, you know what I mean?
It's the stupidest question ever. I cannot stand that because.
They just want me to like tell them what to do.
You like that one. They just want me to tell tell them what to do.
But it when you have zero context, it's just useless bullcrap advice.
Yeah, I I I can see that.
But also, I don't know. I kind of empathize like.
I empathize unless you but I think it's stupid.
I can I can I can understand why you ask that and think it's stupid.
I understand why you're doing this stupid thing.
I totally get it. Yeah, I I would have I asked that question, too.
And now I know it's it's not the right question.
Yeah, but then you got to follow up with what is the right question.
Well, you just need more context, you know?
Um Uh uh who's stupid now?
Who's stupid now, stupid?
What the I never said I wasn't a dater.
Dude, did you know that Elon Mu- Do you know Elon Musk has a sister?
What What kind of amazing subject change is that?
No uh No, I didn't know that.
I only knew about Kimbal Musk.
Okay, well, she's Elon's got a sister and she owns this thing called Passionflix.com.
It's basically like uh audio erotica, I believe.
Like like like, you know, like uh uh it's it the tagline is it's.
Yeah.
I'm more of a video guy myself, but all right.
I guess you could always close the tab.
Just listen.
The subject or the tagline is Passionflix.
Get your passion on. Romance on demand for $6 a month.
And uh it's basically romance novels, which we had talked about.
Uh.
In your ears, I guess. Yeah.
Like audiobooks.
Um but you know, do we.
Do we get credit for this?
Like, does Elon Musk's sister listen to the pod cuz we've been talking about this for a long time and you I.
Think you should tell the story again cuz the pod's much bigger than the first time.
Tell your story about.
The romance novel thing. Tell first the story about how you did it for the Hustle as a marketing stunt.
And then what you did with uh with our buddy.
All right. So, for the Hustle, when we the very first article we ever launched, we had to come out with a.
Bang. And I knew this guy.
Who basically would plagiarize others other people's books on how to sleep with women and he would get a Filipino to rewrite.
It so it passed the Kindle plagiarism like filter.
And then he would game it by buying reviews and he was making 50 to 60,000.
Dollars a month. And like I would joke with him, but I was like, dude, A, this is super unethical.
And B, you don't even sleep with women.
Like, you don't know anything about this topic.
I can't believe you're like living this lie, but whatever.
He was making money.
And so we wrote an article about that when it first came out.
And to prove that it was legit cuz a lot of people didn't believe us, we go, "Fine.
Watch. We're going to copy this and do and do it."
And instead of doing it in like the how to sleep with women category,.
Uh we did it for romance.
The romance category because if you look at the the the liquidity of the marketplace on Amazon, romance novels has the most.
Amount of buyers and also like the most amount of transactions.
Like, these women are always buying this stuff.
And so we like looked at like what the popular categories were and there was like women who want to have sex.
With like a werewolf. There was like women who want to have sex with um like military people.
And so we made like a like a military guy.
Yeah, and.
Military guy,.
Rich billionaire guy, right? That's 50 Shades of Grey, a vampire, that's Twilight,.
Right? That That's how these fantasies go.
Vampire, that's what it is. So we made like a military vampire werewolf guy.
Like, combined all of them. And then we found.
Like the ti- like the what you did?
Yeah, well, we found well, we did that for the titles.
We found a book that was good and we just like plagiarized it.
And then like made the title like in the description about like a vampire werewolf military guy or billionaire.
I forget. Like, it was like a joke.
We did all of them. And then we gamed the system so in a couple weeks or in a week, we were.
The number one best-selling in a particular category.
And we like changed our LinkedIn to like best-selling author.
And cuz it cuz we were like, how do we get like speaking gigs now?
And what which I didn't know at the time, but we actually plagiarized the largest romance publisher in the world, Harlequin Books.
And they called us. I thought they were going to like sue us cuz they sent this angry email.
And and and then in the email or on the call, they were like, "Look, we get it.
You're you're you're making You're not really making fun of romance novels.
You're making fun of this like Kindle thing, which we agree is silly.
But you and you use us an example.
No big deal. We get it.
But you got to take it down."
So we took it down. So, whatever.
And so I've always been curious about this industry.
And so about two years ago, three maybe three years ago, my friend Ramon and I,.
We created this website called Captivating.
I know, what was it called?
The first book was called Captivating Claire.
Uh what was this.
That was the book of the book that we launched, Captivating Claire.
What was the book was it uh Short Boat Romantic.
We launched a website called shortboatromantic.wordpress.com.
And we basically.
We got someone on Fiverr.
We got someone on Fiverr. shortboatromantic.wordpress.com.
Is the least short and least romantic.
Domain you could possibly have chosen.
Yeah, it was horrible. It and it so we uh we created Short Boat Romantic.
And we.
And we got someone on Fiverr to write like a part one of like a like a sexy story thing.
Like, I I frankly didn't even read it.
And then we got another Fiverr guy to narrate it.
And then we put it on the website and we said, "Part one of like Captivating Claire" or whatever it was.
And it was like, "Read the story."
And then at the end it said, "Do you want part two?
Sign up here for $25 a month and we'll send one of you one of these every single day.
And we put ads on Facebook for it.
And I made like a I found like this girl that I went to college with and I it was like, "Hey,.
Can I use your face on this uh this website and act like you're the author and like you're the one behind.
It cuz it wouldn't look good if it was me."
And so we did. And we got like $500.
In revenue in like 12 hours because the ad rate was crazy.
And if you went to the website, people were commenting on this saying like, "This story's amazing.
I love this. I want more of this."
You saw it, right?
Yeah, I remember the I remember seeing the prototype and I it was like,.
"Dude, Sam is a genius, man."
Like, I love how you spin these things up.
I love the names that you pick.
I love the like the speed to product speed to launch.
Um I love the way that you did the test, which was most people would go and.
Spend months trying to find an author and write a book.
And you were like,.
You know, you just were like, "Okay,.
Werewolf military.
Uh you know,.
Blonde girl named Claire.
Claire wants to feel.
Uh captured. No, Claire wants to feel,.
You know, conquered contemplated. No,.
Uh captivated. Yes, all right. Captivating Claire.
Um Claire wears a red dress and bumps into this billionaire and his hand grazes her thigh and that's it.
We got it.
I saw the website and I just saw your fingerprints all over it.
So I was like, I remember being so impressed.
And I tried We invested in our buddy for this cuz I was like, "Dude, this is a great.
Market to be in. And if you're kind of growth hacky, you're going to do this.
And if nobody else is doing this, right?
Like, it was like there's so little competition cuz most.
Most serious people could never bring themselves to do this.
So it's just you're going to compete with the other.
Not so serious people.
That are out there on Earth.
And like I would put our skills up there with any of them.
Yeah, absolutely. And it was a good idea actually.
But the thing that was the the thing that was the thing was like, I don't give a about this.
Neither did he. You know, like this wasn't exactly what we weren't exactly fueled by this passion to create these like sex.
Novels. And so we kind of like shut it down.
But a listener, a podcast listener, did something like this and he spun it up I think to 10,000 in revenue a.
Month like really fast, right?
Yeah, that's what I think so.
And then also.
There was a difference. I think there's a difference between like literal audio porn and then like romance novels.
And this I think Passionflix, that you know, what Elon Musk's sister is doing, is the uh the romance novels.
Uh on demand,.
$5.99 a month. So I actually think this is a great idea.
You know, I I I I I I I I I I I I I I I I I I I I.
I I I I I I I I I I I I I I I I I I I I I I.
I I I I I I I I I sort of sense of humor about yourself, I think that this is a.
Uh a business that will work if you apply enough pressure.
It's hard though to like stay excited about it for a long time unless you just love selling widgets.
In fact, our buddy Ramon,.
The first time I met him, you introduced me to him.
We go out to a lunch.
He's telling me his life story.
And his life story is full of like substance.
It's like, you know, I was raised in the Netherlands and then like, you know, I had this and I was kind.
Of like out on my own at a young age and then like I have yeah, I'm a single father to my.
Son and blah blah blah, like whatever.
He you know, had a bunch of things that were like, you know, these journeys throughout his life's lifetime that were like,.
You know, these these I have many you know, I train MMA.
Like he seemed like a dude who like, you know, he really kind of like, you know, was self-made in many ways.
And then I was like, so do you like I kind of expected him to be like, you know, so that's why.
I'm working on this thing that has like this deep meaning also.
And I was like, so what was your last business?
He's like, oh um created a soap opera blog and I sold it for $10 million.
And I was like, what?
I was like, cuz you love soap operas?
He's like, no, never seen one in my life.
I was like, what the hell?
I was like, how did this work?
He's like,.
And there's a he's the second episode of this podcast.
So if you scroll all the way back to the second episode, I think it's Ramon.
It's one of the best episodes ever that's been on the pod- cast feed.
But basically he's like, yeah, I just went on Facebook and there was a arbitrage opportunity where like you could buy Facebook.
Page likes.
Facebook wanted to promote pages, so you could get you could advertise a page.
For like you could get a like for like a cent.
And then I just figured out, oh cool, once I get them to like my page, I can post a link and.
Then I'll get them to my website and like, okay, that cost like 7 cents to get them to my website and.
Then Google AdSense can give me 9 cents or 12 cents or whatever.
Like there's some like money arbitrage there.
So he's like, so then I just had to figure out what is the um.
You know, what's the best categories?
Like so I spun up like 22 Facebook pages about every niche I could think of.
And yeah, his niche was it was like.
It was like WWF wrestling and like soccer.
And like politics.
And just a bunch of crazy stuff.
Yeah, oh every interest you could think of.
And he's like, okay, which one's the best?
And he said the top three I think were.
Wrestling,.
I don't know. Number one was like right-wing conservative politics, which.
You know, turned out to be like what Facebook, you know, really.
Like overran Facebook also. was like, I just don't want to do this.
It doesn't make anyone happy. Yeah, he.
Yeah, so that one he's like, all right, I'm going to scratch that out.
He goes, the next two are wrestling and soap operas.
And he's like, all right, let's do soap operas.
I don't know why he picked soap operas over wrestling.
He never really told me that part, but whatever.
So uh details. So he he's like, all right, well, what do people care about?
They care about like spoilers. Like what's going to happen on tomorrow's Days of Our Lives?
And it turns out you could just like buy or like you could just sign up to get the like.
The sneak peek of like the synopsis of what happens tomorrow and he would just like publish that as a long form.
Thing and he'd have he hired some people to write for it and so some women were writing for this stuff, whatever.
So he was doing that and he ends up selling the thing for $10 million in cash basically.
It was making like 3 400,000 a month in profit.
It was very profitable. Yeah.
And so you you you met him.
He he reached out to you from the Hustle.
He goes,.
Uh here's my story and I want to tell it and you were like,.
No way, this sounds fake. And he's like, well, here's my analytics and here's my bank account.
Like go ahead and look.
And you were like, what? And then you guys met and now you guys are like best friends.
So you introduced me you're like, hey, uh you in the email you go,.
Sean, meet Ramon.
I you're like, uh Sean's a good buddy, smart guy, nice like, you know, normal intro stuff.
And you're like, Sean, this is Ramon.
I trust Ramon with my life.
How do you remember that? And.
Because it's it stuck out to me, right?
I was like, so I don't know, this is one of those writing things I'm like, wow, that was amazing.
And then I met Ramon and I also now trust Ramon with my life.
He's just that kind of guy.
And so.
He told me at that meeting he goes, I was like, so you just you just you'll just work on whatever or.
Like for your next thing, you know, are you going to do something like soap operas or whatever?
He goes, you see this cup?
And there's like a little like, you know, at a restaurant the the water cups are the shitty plastic ones.
If I could just move this cup from here to here and it's like I make 10 I make a dollar doing.
That,.
Then I'm the I'm a cup salesman.
Like he's basically I'll sell anything.
Like.
And so what ended up happening was he was going to do this romance thing and you guys spun up this test.
And it started to work.
And.
Um but one of his other businesses that he had bought was like started to work even better.
And so he just kind of he tried to do both for a little while, but he's like, and that other one.
Was equally as weird. It was a dog ramp business for wiener dogs so they can get on the couch.
Eventually, it's even worse than the plastic cup.
Do you have a wiener dog?
No. Uh well, if you did,.
Do you know that if they try to jump on or off the bed, they could get hurt?
I I guess so. Yeah, we make them we make them sell ramps for wiener dogs to get in on and off.
The bed. I was like,.
What?
And he was like, yeah, we'll do like, you know, 7 million this year.
And so, you know, then that business grew like crazy or whatever.
And so I was like, wow, this guy is like, you know, this this guy he was just so different than everybody.
Else in Silicon Valley. I loved it.
I loved how different he was.
He lived here,.
But it was like an alien living in Silicon Valley.
Like he just did not have anything to do with software.
Or venture capital or like.
High-tech stuff. He was literally like a like a cup salesman wandering around Silicon Valley making millions of dollars selling like the.
Most arbitrary like, you know, gadgets like, you know, fidget spinners to to, you know, like elderly.
When I first met him, he was wearing like sweatpants and like a shirt with holes in it and like old Jordans.
And I was and he's like a huge like big white dude and I'm like, and he has an accent, you know,.
And I was talking to him like, what?
Who is this guy? And we start walking back to his car.
Cuz I was going back to my office and I was walking to his car and I see he had a brand.
New Tesla at the time, the nicest, fanciest Tesla.
It was like $150,000.
I was like, oh, sick car.
He goes he was like, thanks, bro.
Had to pay all cash for it cuz I don't have a credit score.
I guess you're legit.
Yeah, and we we make him sound braggy, but he is the opposite of braggy.
He'll just be like.
Like he'll just show up with something or like like I don't know, like he'll do something that you're like, that makes.
No sense whatsoever.
And then when you dig in, it's because he like always takes the hard, weird path to do stuff in this hilarious.
Way and it's what makes him incredible.
I love it. Yeah, he's crazy.
Um Like he'll he'll he got diagnosed with like a herniated disc and then like on the way home from the doctor.
Like signed up for an Ironman.
And it's like, what are you doing?
Why are you choosing this? I I did the Ironman with him.
You choose violence? Dude, I did the Ironman with him.
It was me, him, and Sully.
And um.
Ramon literally got last. He got last at the he was so slow.
That he didn't train at all.
He just showed up. And when he got and when he showed up, he had this bike and he was like, hey,.
Could you show me show me.
How I use these shoes that clip into the pedals?
Like he didn't know how to like.
He was like riding his bike for like the first time, like taking the tag off of it.
And it's an Ironman. It's really hard.
And he got dead last, but he finished.
Like it like there was there were like the golf cart was rolling behind him and it was getting dark at night.
And they were going to try they were about to pull him off the course.
But he like pushed them off.
He goes, I'm finishing.
Oh, that's incredible.
Um all right, let's do let's do some other ones.
I got some uh okay, I got I got an idea and then a really I got an a bad idea that.
I have and then a really good idea for a company that I just heard about.
Which one do you want? The good one.
I would like the bad.
I've got a bad one and a better one.
Do you want the better or the bad?
All right, so the great one.
There's a company called Ghost.
Um that I just heard about.
So this story to me is kind of incredible.
So if you go to their website, have you heard of it?
No, it's a new one. So G S T G I'm sorry, G H S T.
So it's Ghost without the O.
I think it's ghost.io.
Is the name of it. Uh this is already too too new age for me.
I'm out. No, no, no, you're going to you're going to appreciate this.
You're going to you you're out, but I'm going to bring you back in.
Here's here's the deal.
So I heard about this because.
Uh this guy who's like a VC somewhere, he goes,.
Back in 2020,.
Um our team started to notice a big shift that was going on with like stores, like Walmart, Target, like any big.
Store,.
Was that basically, you remember when COVID happened and like the supply chain shut down and like the ship got stuck in.
The canal and like everything was just bad.
Like shipping container prices went through the roof.
And so everybody had like a shortage.
Right when demand went like through the roof because everybody was at home, everybody was ordering tons of products,.
And um we were all getting stimulus checks and stuff like that, right?
So, that's like demand went way up.
To shop cuz people couldn't go do experiences.
And supply went way down and it was like this crazy situation.
And so, what happened was retailers basically.
They ordered more to try to catch up cuz nobody knew how long the pandemic and stuff would go.
And also like the stuff that got delayed like finally showed up.
But what that created.
Was like this huge.
Glut of excess inventory. Over a trillion dollars of excess inventory was kind of like the.
The guess. And so, these guys these these venture capitalists sort of noticed this trend and they posted this 26-page.
PDF called the inventory apocalypse is coming.
And they were just like, "Look, we are looking at this like a combination of people returning things, the supply chain glut,.
And then brands over-ordering to try to keep up with like this the explosion in e-commerce, right?
There's just too much inventory on hand."
And this is all playing out now like that was in 2020, 2021, something like that.
Now in 2022, if you go look there's these amazing charts of like.
All if you notice all the every brand is like discounting like crazy right now.
They're like, "Oh, 40% off summer sale, semi-annual sale, like liquidation, whatever."
And it's because everybody has way too much inventory to hold.
And so,.
Um and like Target and Walmart I think have come out and said some crazy public numbers.
Ben, see if you can find it like how much excess inventory is on the shelves, some absurd number.
So anyways, these guys put this out and at the same time.
This.
Startup gets started by this guy Josh and D.
Um and and D is kind of well-known in like the kind of like e-commerce world.
Um and so, they they go and they start this company.
Basically what they do is they they're creating like a marketplace or a clearinghouse.
So, any it's called Ghost cuz it's like any retailer rather than doing a huge discount.
Which kind of like it kind of cheapens your brand,.
It sort of just pulls forward revenue that like your customers probably would have spent full price.
But like in order to move inventory you kind of like.
You you gave it away cheaper and you you know, you sort of eroded your premium prices, whatever.
Um it basically connects them to the liquidators.
Of the world. So, there's like.
Uh TJ Maxx, Ross, Marshalls, like those types of companies.
But there's also just like international versions of those companies.
There's like boutiques and and wholesalers that could carry your stuff.
Uh there's basically like a way to like get rid of inventory that's on your shelf that you're directly selling and you.
Could sell it wholesale for somebody else to kind of move.
You'll take a discount with them and that's better than giving a discount to your customers who like then they'll get trained.
To expect and wait for 30, 40% discounts rather than paying the premium price.
I'm back in.
This is awesome. Dude, I knew you'd come back in.
Their site has five words on it and it's beautiful.
I look at their site and it's literally five words, we make your inventory disappear.
And the but the way that it looks.
I love it. like a.
Smoky cloud like a go like a like something evaporated right behind it.
And then basically what it seems like what they're doing is they're creating a private marketplace.
So, this is key, right? Like it's got to be private, can't be public.
And it's a marketplace between your retailer.
Who has excess inventory.
And these wholesalers and liquidators.
Who will take this sort of like excess inventory.
They'll pay, you know, they'll get it at a huge discount and then they'll flip it on their own.
That's their business. So, it's kind of connecting these two through.
Through this B2B marketplace.
And I think the thing is growing like crazy.
So, I think they said.
Um let's see. In the first year, I believe they got to.
Multi-million dollar net revenue, so not GMV,.
Uh profitably.
And they're like not even launched yet.
Like you got to like sign up to do a demo and like that with them.
But just knowing what I know about like what's going on in e-commerce, I could tell you this thing is going to.
Be big. Like I need to chase these guys down to go invest in this because.
This is a real problem and then marketplaces are the best type of internet business.
But like you it sort of feels like all the it's like all the good ones are taken.
The good guys are taken. It's like, "Ah, all the good marketplaces are taken."
Like someone did it for, you know, Amazon did it for this, eBay did it for that, you know, Etsy does it.
For crafts.
It sort of feels like there's no marketplaces left.
I think this could be that one of those multi-billion dollar marketplaces that comes out.
Well, it's not a marketplace. It's just software, isn't it?
No, it's a marketplace. They're connecting buyers and sellers.
They're connecting the wholesalers to all the retailers.
But then so the the fee they don't charge a fee to the people for using their software.
It's it's just they'll set it up for free which is probably it's a huge integration process.
They set it up for free and then they make the transaction they make a transaction fee.
That's my guess. So, I think it's probably similar to I think one of the closest analogies a company called Faire which.
Also does something similar.
So, Faire is like I have an e-commerce brand.
I want other retailers like, you know, Suzy's.
You know, gift shop to carry my product.
Well, it'd be time time-consuming to go find all the Suzy's corner shops, contact them, sell them my services,.
Create purchase orders, and like manage that whole thing.
So, Faire created a marketplace to do that and it's a like $10 billion company or something like that.
It's like one of the one of the faster growing startups that exist.
Um this is doing that but more on the like larger liquidator types like more like the TJ Maxx, Ross like uh.
Types.
Versus.
You know, just like kind of.
So-and-so's boutique shop that wants to carry your stuff.
Dude, this is sick. Yeah, you're right.
I'm in. This is actually amazing.
Um I'm eager to see how this plays out.
There's nothing on on the internet about them though.
So, like when I research it I can't find a thing.
Yeah, I think they literally just came out of stealth yesterday basically.
Um that's that's how we saw it.
Um let me tell you.
Okay, now can I tell you my bad idea?
It's also in the e-commerce space.
How do we want to put this?
Let me sell you. Let me sell you on this.
Let me turn on the charm a little bit.
Sam, you're a good-looking dude. Um in fact, I would say.
Whatever you wear tends to look good.
I feel like if I almost wore that same shirt it wouldn't look as good, right?
Because you got the body. You don't need.
You don't need to go pay, you know, crazy amounts of money at, you know, whatever.
Scotch & Soda, our favorite brand here at My First Million.
You don't got to go pay for the fancy stuff cuz honestly if you dress in basic blacks and whites,.
Neutral colors,.
Um you'll look good. And in fact, there are a lot of people that are out there that may not be as.
Fit as you, but they do subscribe to the same philosophy which is they kind of just want to opt out of.
The fashion game. Like I went to Lululemon to go I just wanted something that's high quality that fits well.
And I went and I found a pair of shorts and a and a t-shirt.
And um the shorts were $85.
And the t-shirt was like, you know, whatever, $77.
For.
One, right? And so, if I just wanted to have really awesome basics, like high quality basics.
That are um premium premium like material and fit,.
But.
Uh I don't care about the brand name.
I'm not looking for the status.
Uh where would I go today to get that?
Do you have a a place in mind where I might go for something like that?
Third Plain T-shirts, Clean Fresh Tees.
Those are my fave. $10 t-shirts that fit pretty good.
And that's mostly it for for for basic.
And so, there's there's that. There's like let's say Italic.
I think Italic does this with.
I think I don't know if you're also an investor in Italic.
I am, but like they do it with.
Cool stuff like handbags and scarves and like a lot of designery type of stuff.
So, they're like a wider selection.
But I think that somebody can go create the Costco for clothes.
And what do I mean by this?
I think you could create a business model that flips it on its head.
Instead of paying.
The 4x, 5x, 6x, 7x markup that you pay today, when you go buy a shirt and you buy a shirt for.
$25,.
That shirt probably cost $5 to make.
Is that true?
Yeah, so you're going to you're I think on average you're going to be paying some between something between three and four.
X is like a normal markup.
And then if you once you get into like Lululemon and luxury, you're going to be paying more like probably six or.
Seven x in my guess here.
Um they're public so you could go find their their actual like margins, but like let's assume that's the What what about.
Like a Louis Vuitton thing? What about like a $500 Gucci shirt?
Tho- those are different. You're buying those literally for the status.
Um so, let's let's put them in a separate category.
I'm focusing on more of like you go buy something from Nike or from Lululemon or Alo Yoga or like whatever.
These brands that are like.
You're just trying to have a high quality version of a of a fairly basic thing.
But there is like some status component.
What I'm saying is let's strip away the status.
So, I'm saying girl stuff.
Yeah, you create a company called.
Neutral.
And Neutral basically just.
It opts out of the fashion game.
It says, "First of all, I don't need your status.
I don't need your brand name.
Second of all, I don't need your fancy designs.
Third, I don't need to pay 5x markups because.
What a waste. Like what if I just want to pay for the actual cost of the goods?"
And so, what it is is a membership like Costco.
Where Costco's model is you pay whatever, 100.
Something-ish bucks a year for the membership.
And then they give you all the groceries at cost plus 10%.
And the 10% is just their like the labor and the stocking and the the stuff it takes to actually like move.
The goods around.
And so, because of that you get incredible value at a Costco.
Moms love shopping at Costco for that reason.
Uh they're not sacrificing on quality,.
They just are sacrificing on the fluff, the the packaging, the branding, the shelves, the store experience.
And they say, "Screw that. I don't need.
To have a fancy display in the store.
I don't need to have.
Fancy packaging. Like just give me the stuff raw.
Um I'll pay that at the actual.
Goods cost plus 10% and I'll pay you the membership fee because hey, for me I make back the membership fee within,.
You know, my first month or two of shopping with you.
I think somebody could do that with all basics for clothing.
And just say we're going to go get the same quality as like whatever the highest quality, you know, fit and and.
Materials are for like, you know, these fancy Lululemon type brands.
And just provide it at the actual cost.
So, you would be buying like that same shirt for for eight or nine dollars.
And it's a step up from like.
Hanes and H&M or whatever,.
But you're getting it at and you and the marketing is that, "Hey, you're paying nothing for the brand name.
In fact, there's no brand on this."
It's like brandless, right?
Um you all you got to do is pay the membership fee and make this happen.
Now, the counter argument is there was a company that tried to do this called Brandless.
They tried to do it with like homeware and like that.
They went out of massively out of business.
I think that was harder. I think I think it I think it's amazing.
I think the problem.
There's basically like what I asked myself like two or three questions when I'm like looking at which projects to start.
The The It's basically like, do people want this?
And can I pull it off?
This one falls into the second category.
Do people want this? Yeah, obviously.
It's not going to be hard to get people to buy this.
Can I possibly pull that off?
That sounds so challenging.
Like The The your experience seems challenging.
Uh pulling it off.
Like what what like what like.
Getting the products, like just the logistics of the rest of the operation?
Tons of SKUs,.
Um like that seems really hard.
Uh trying to get members to sign up profitably.
Seems uh a bit of a challenge.
Is uh Italic able to get.
Uh to Do they have any profit or no?
Uh I mean, I can't really say if they have profit or not, but like, you know, they're doing well as in.
They're growing. So, they are getting members to sign up.
Uh people are buying into the value proposition.
They're retaining. The question is like, you know,.
There's some payback period. And is that, you know, if that payback period is like, you know, one month, wow, this is.
One of the best businesses ever.
If it's 12 months, okay, you know, it's going to be it's going to be more cash intensive.
Type of business. You have an e-com company.
Do you think Would you ever work on this?
I wouldn't work on it just cuz knowing what I know now about e-commerce,.
I'm like, "Oh, there's easier ways to win."
But if I was going to work in e-commerce, I think an idea like this is a better idea than 99% of.
E-commerce ideas.
Because I think you'll end up with subscription revenue.
I think you're differentiated,.
And I think you appeal to the lowest common denominator, so you're like.
You're not uh like everybody needs shirts.
So, like there's some brands like Cuts and Fresh Clean Tees.
These brands have scaled to like 100 million plus in revenue.
In I don't know, three or four years.
And you look at it, you're like, "Dude, really?
It's just a t-shirt brand?" And they're doing just the t-shirts like, you know, well like this.
They're not offering it at the factory cost, and they're not offering it on subscription, right?
So, that's a key difference here.
But the fact that they've been able to scale that much without it to me is like extremely impressive, and it just.
Sort of speaks to the fact that like everybody needs shirts,.
It's like an everybody problem. Whereas like like my e-commerce or like we talked about Ramone's dog ramp thing.
Like that only works if you have not only a dog, but a small dog.
Not even really a small dog, like a small dog that might get hurt and can't get up and downstairs or a.
Bed very easily. And you want that dog in your That applies to me.
That applies to me. Like I have three of Alpha Paw's ramps in my house because like my dog is like this.
Tiny little baby dog. You have like this massive self-sufficient dog that like, you know, has like a college degree.
So, like you your dog doesn't need like a.
A can be down to like they are like a ramp to like, you know, get help them up.
You know, onto a couch.
Sorry. Dude, my dog The dog doesn't even drink water from a bowl.
I have to like carry her to the sink, and I My hand is a small bowl.
Yeah, it's My hand is a small bowl, and she drinks only fresh water from my hand.
Dude,.
Just keep it outside for a week.
It'll toughen up. Like.
That's crazy that you do this.
She doesn't even go outside, man.
How are you so soft, dude?
You uh you just interviewed this guy Rich Roll who like does all these interviews and and you're like.
You're like the least like you don't even leave your house.
Yeah. He's like He was like, "Yeah, I did this competition.
It was uh you know, fantastic challenge, 300-mile.
Run across three nights."
And like I was like, "What?"
Like, you know.
I was like I went to Target last week.
Yeah, like.
I I I No, I didn't.
I Instacarted.
From Target last week, but like I had to step foot outside to bring the groceries into my home, and it was.
Like my toe got a little cold.
How are your dogs that bad?
Uh you know, whatever You know like dogs start to look like their owner.
Like, you know, my dog is like a spoiled little brat, and I'm a spoiled little brat about life, too.
I don't know. It's good. We We We We suit each other well.
When my dog was young,.
Uh like every once in a while like I would just be like, "I'm just not going to feed you until you.
Behave."
Like and it worked.
Dude, my dog doesn't eat dog food,.
Nor does she like chicken or like anything that normal My dog only eats Clover 4% cottage cheese that's freshly scooped into.
Her bowl mixed with a little bit of dog food with an appetizer bone before it.
She won't eat it if you don't do it.
If you don't do that, she's like, "Cool.
I'll die. Like I'll just die.
If you're fine with it, blood's on your hands if you just want me to die."
Like she'll go five days without eating unless she gets her cottage cheese.
Oh my god. That's your fault.
That This is crazy. I can't believe you It for sure is my fault.
How old is the dog? When's it going to When will it die?
Oh, whoa, bro. Come on. I mean, like how long Like how long will you When will it die?
How long will you own this animal for?
Uh forever. 100 years. That's how long I'm going to own my dog for.
My dog is getting close to dying, and I'm going to be hilarious, but I'm getting his I'm getting his face tattooed.
On me, and I'm just kidding.
I'm going to have a tattoo of a massive pitbull face on my body, and I think it's going to be a.
Like the greatest thing ever. They're going to like people are going to I'm I'm just going to be like this this.
Like walking walking like, "What the are you?"
Like this like yuppie.
Bougie.
Tech guy with pitbull tattoos on him.
I'm going to be like driving People are going to be like they're not going to know what to think.
It's going to be wonderful.
Yeah, dude. That's going to be not even in your bottom three worst tattoos.
We're at like 12 year olds.
We should leave.
We should leave. Yeah.
Ben, you got to just stop the recording when we cross whatever that line is, you got to just be like.
Like we won't even re- realize that it stopped recording.
Just be like, "I don't For your own good, I cut you guys off."
Like I got to be like the elementary school teacher like, "Sam, we took a gold gold star off your chart after.
That comment."
Yeah. By the way, you weren't here the other day, Ben, and we were like talking about something, and we were like,.
"Shit, this sucks without Ben. Like our moral compass.
We don't know if this is right or wrong."
I'm keeping you guys on the straight and narrow.
Uh all right. Well, what do we think?
I think that was pretty good.